Hi, I'm Elizabeth

about.

about me

I grew up hiking in the Blue Ridge Mountains, where my love for the outdoors began. My interest in conservation issues led me to DC, where I started my career supporting social media management, email marketing, and donor & volunteer engagement for environmental and social justice organizations.

Today, I am a writer and data-driven digital marketer based in Richmond, VA. I have 9 years of experience growing mission-driven brands through strategic communications and fundraising campaigns, both in nonprofits and now in an agency setting. I am passionate about leveraging impactful storytelling to engage new audiences and advance the causes I care about, including climate resilience, racial equity, food justice, public lands access, and more.

my work

Digital Advertising

At YC, I collaborated with agency partners to manage multiple paid media campaigns, including successful stewardship of the Conservancy's Google Ad Grant. At MWD, I support advertising strategy and execution for several client partners.

Websites

I've created and optimized countless campaign landing/donation pages, maintained sites in WordPress and Shopify, and helped design and build web content such as the yosemite.org Climbing Hub.

Storytelling & Content Strategy

While I specialize in digital, I understand the valuable role of print collateral. I wrote a feature story for the Yosemite Conservancy Autumn/Winter 2022 donor magazine as part of our multi-channel marketing strategy for the Zero Landfill Initiative, a partnership with Subaru and the National Park Foundation.

Copywriting

I've researched and written about a variety of donor-funded grant projects, including science communications and historical reflections, like this one on page 36 of the Spring/Summer 2023 Yosemite Conservancy magazine.

Email & Blog Content

From fundraising emails to lead-generating blog posts, my experience here runs the gamut. Check out this profile of youth program participant Rosenda, an alumna of Adventure Risk Challenge in Yosemite National Park.

Branding & Social Media

As a Board Member with West Coast Children's Clinic, I advise the organization on organic and paid social media strategy, and I oversaw the launch of the organization's Instagram account.